Rationale

• Research has demonstrated that approximately 75% of all jurors lie during voir dire
• Most jurors want to be fair and do not think of themselves as biased.
• All jurors bring a psychological trunk of attitudes and biases with them to the courtroom.
• Tapping these hidden negative factors is essential toward ensuring fair trials and aids in developing a peremptory challenge strategy.

Description

• Utilizing a variety of techniques and tools (Community Attitudinal Survey, Focus Groups, Networking, Questionnaires, etc.) demographic ratings on "Most Desirable" versus "Least Desirable" traits and characteristics are formulated.
• Identification of the traits and characteristics enhances early detection of prejudiced jurors as well as possible "kingpins".
• State-of-the-art computerized programs assist in sorting and categorizing information.