Rationale

• "Hard data", often unavailable on voir dire, is obtained on each potential juror.
• "Hard data" includes:  habits, income level, background information, lifestyle, workstyle, values, etc.
• All of the information about each potential juror is integrated with data obtained during voir dire and from other research techniques.

Description

• Procedures include "drive-bys" (photographs of homes, if requested) and can involve analysis of living environment and neighborhood of potential jurors.
• Sources of information also includes public records.