Joe Edward Morris, Ph.D.
Joe Edward Morris, Ph.D.
Focus Group  

Rationale

  • Non-statistical cost-effective method of eliciting feelings and attitudes toward issues.
  • Can yield valuable insight into the problems the jury will face during deliberation.
  • Far less complicated than the more cumbersome mock trial.
  • Excellent method for evaluating litigation issues and obtaining immediate feedback.
  • Valuable forum for learning the worth/strength of your case.

Description

  • 30-40 individuals (gathered randomly from the voter rolls, usually in an adjoining county to avoid contacting actual jurors) are presented unbiased facts and issues of the case for discussion.
  • Case summaries are presented similar to trial simulations but with less of the drama and trappings of the actual courtroom.
  • Opening statements are usually delivered and a key witness or two may be examined and cross-examined and closing statements given.
  • Format can vary - time frame is usually 4-5 hours.
  • Upon completion of all presentation the individuals are divided into three groups and talk informally about the pros and cons of the issues and facts.
  • Outcomes are plotted on spreadsheets and statistically analyzed.
 
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