Rationale

• Conduct and formulate an effective statistical profile of the community from which jurors will be drawn.
• Profile development of most and least desirable juror.
• Useful to support motion for change of venue.
• Correlate attitudes in the community with various demographic characteristics.
• Useful for media analysis as well as establishing cultural norms of a specific geographical area, prevailing opinions of case-sensitive issues, case-sensitive attitudes, etc.

Description

• Development and design of case summary and questionnaire.
• Administration of questionnaire to randomized selection.
• Instrument design depends upon the nature of the case, case theory, and data objectives.
• Scripts are case-specific, customized to maximize quantity/quality of information desired.
• Standard statistical procedures are followed along with the latest in computer analysis and reporting.
• Training and supervision of interviewers, if required.